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Transitioning from CRM to CEM: A Road Map

Source:
Talisma
Posted:
Apr 11, 2012
Somewhere out there your customer is right now realizing an experience with your brand. This realization will turn into an opinion soon enough and if you have done your homework, you will be able to lock in that discerning customer for a few more transactions. In a world where customer choices are increasing by the second, customer loyalty is increasingly turning into a wish. Does customer experience management (CEM) offer a way out? Read on to find out.
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National Customer Service Survey, Computer Tech Support Study Comparing Apple, Dell, and HP

Source:
Vocal labs
Posted:
Apr 19, 2010

Verizon and T-Mobile beat AT&T and Sprint in customer service, according to the latest study on phone-based customer service quality conducted by Vocal Laboratories Inc. (Vocalabs). In 1,142 telephone interviews conducted immediately following a customer service call, 66% of Verizon customers were “Very Satisfied” with the experience, with T-Mobile garnering 65% “Very Satisfied.” Sixty-three percent of AT&T and 59% of Sprint customers gave their service experiences the top rating.

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Showing: 1-4  of  4