White Papers
Latest White Papers
Powering Brand Equity Through Social Media
- Source:
- TCS
- Posted:
- Jun 07, 2011
Given that social media is now an all-pervasive public medium of communication, organizations will need to move away from the traditional advertising models and leverage social media to power their brand equity. Brands will need to be humanized with a personality that online consumers can relate to.
As companies struggle to surf the digital wave, newer avenues to connect with the audiences have emerged. Social media has opened up a huge market for companies and their brands.
Bridging Water Deficit
- Source:
- TCS
- Posted:
- Jun 07, 2011
Several authoritative studies have projected severe water deficits across many parts of the world in the near future. This will negatively impact global economic growth and have significant repercussions for food security. This paper highlights the urgency of the problem facing India and considers innovative ways in which information technology may be leveraged to address the problem.
PDF DownloadWhite paper sponsored by TCS
Green Logistics
- Source:
- TCS
- Posted:
- Jun 07, 2011
Consumer goods companies are focusing on long-term and result-oriented sustainability initiatives. They have realized that adopting best practices in logistics holds the key to a successful and result-oriented green story. This white paper on "Green Logistics" does an in depth analysis of this emerging trend.
PDF DownloadWhite paper sponsored by TCSCloud Computing for the Consumer Products Industry
- Source:
- TCS
- Posted:
- Jun 07, 2011
This white paper focuses on the potential cloud computing opportunities for the consumer packaged goods (CPG) industry across the CPG value chain.
PDF DownloadWhite paper sponsored by TCSEvolving In-store Trends and Technologies for the Consumer Products Industry
- Source:
- TCS
- Posted:
- Jun 07, 2011
This white paper explores the advances in in-store technology, critical for CG companies, and trends that will profoundly affect the ways these companies close the final link.
PDF DownloadWhite paper sponsored by TCSIntegrated Solution to Accelerate Warranty Management
- Source:
- TCS
- Posted:
- Jun 07, 2011
This paper describes how each function or entity involved in the warranty management value chain, such as warehouses, claims processing systems, partners, suppliers, distributors and customers can be integrated toward realizing a 360 degree view of information, better warranty analytics, faster claims processing, reduced manual intervention and accurate information synchronization, thereby achieving accelerated warranty management.
PDF DownloadWhite paper sponsored by TCS
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