Expanding BI’s role by including Predictive Analytics

Source:

SAP

Posted:

Nov 08, 2011

In a 2009 CIO Insight survey of senior managers and IT executives, respondents listed their top priorities as improving business processes, delivering better customer service, generating more business from new and current customers, and differentiating the company from competitors via IT. But faced with the challenging economic environment and reduced funding for new initiatives, how do organizations focus on meeting these prioritized objectives?