Using Location Intelligence to Maximize the Value of BI
Published 16th Nov 2011 | Source - Business Intelligence & Analytics | Pages - 4Until it added spatial analytics to its business intelligence system, one of the country’s leading retailers was wasting money in how it routed 10,000 technicians who make 11 million home-repair calls each year.Until it added spatial analytics to its business intelligence system, one of the country’s leading retailers was wasting money in how it routed 10,000 technicians who make 11 million home-repair calls each year.
When a building material manufacturer enhanced its business intelligence-based warranty system with data-driven maps, it quickly became apparent that claims related to premature product degradation were clustered and shared some unusual climate characteristics.
Forward-looking insurance companies are using a combination of location data and business intelligence to create policies based on the actual economic and geographic realities of a precisely defined area of interest, rather than just ZIP code boundaries.
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