Latest Case Studies in CRM
SBI Life’s New CRM, a Model for other Insurance Companies
A case study on Mobility in InsuranceWhile most Indian insurers are busy re-architecting their IT to be compliant with the new and improved norms specified by Insurance Regulatory and Development Agency, SBI Life’s getting ahead of competition and future-proofing their success with a new CRM solution.
1800-Flowers.com leverages state-of-the-art contact center solution to reduce call agents by 56,000
A case study on CRM in Insurance1-800-FLOWERS.COM is one of New York's leading retailers of flowers and gifts. Delivering consistent, convenient customer service is critical for 1-800-FLOWERS.COM. Effectively managing customer contacts and buying behavior was needed to analyze and implement new sales and service strategies which were aimed at personalizing relationships with customers.
Sponsored by Genesys
Vodafone Gains 99.99 Percent Uptime with Alternate CRM
A case study on CRM in TelecomEvery minute of CRM downtime cost Vodafone India over 6,500 customers. In a fiercely competitive industry, that’s a number its CIO knew the company couldn’t afford.
BSES Wins Over Customers With CRM
A case study on Security in ServicesWhen K.B. Singh, VP-I.T., BSES, introduced IT-driven measures to an ailing power utility, little did he know the size of the can of worms he was opening.
E-mail Solution with BI Smarts Improves CRM at E-commerce Player
A case study on Communications in RetailFor only-online players, the customer care support team is the only real connect between customers and a company. One company figured that out and switched to a customized CRM integrated e-mail solution that significantly improved the shopping experience for its customers.
Optimus Leverages Genesys SIP CRM Solution to Solve its Growth Pain
A case study on CRM in RetailOptimus, a leading BPO provider was experiencing growth pains putting pressure on its ability to compete and to deliver campaigns on time. The Optimus IT team began evaluating several CRM solutions to meet its challenges and chose a modular open standards Genesys SIP CRM solution.
Sponsored by Genesys
HDFC Ergo Achieves 30 Percent Lead Conversion with A CRM Solution
A case study on CRM in InsuranceInsurance is a tough game. And when you have 20,000 leads a month sitting in disparate systems across the country, it only gets tougher. With an efficient lead management system, HDFC Ergo collected all its leads in one repository, allowing it a 30 percent lead conversion rate.
CRM solution helps Lavasa tackles 50,000 Customer Enquiries a Month
A case study on CRM in ServicesCRM system helps Lavasa project, India's largest hill city, manage upto 50,000 inquiries a month. Where it once took up to five days to close an enquiry, a sales person can now do it within a few hours.
Thanks to a CRM System, Hero Honda Adds 1.7 lakh Customers Each Month
A case study on CRM in AutomotiveThe ability to know what your customers want is key to the success of any business. In Hero Honda’s case, customers wanted Hero Honda to fast forward one of its customer relationship programs and Vijay Sethi stepped up to the job.
YES Bank Launches a New CRM Solution
A case study on CRM in BankingCIO 100 Winner: Belonging to a sector severely hit by the slowdown, the YES bank needed a CRM solution to arm its retail and corporate sales teams with information to reach out to the consumer. The solution- OneView was developed in-house, and today, customer information cane be viwed instantly in a single page view.
Landmark Group Scales up the Loyalty Program
A case study on CRM in RetailCIO 100 Winner: Sudesh Agarwal scaled up the existing loyalty program across the Landmark Group of companies in India and made it a group loyalty program. He extended Lifestyle's loyalty program to the rest of the group's companies, increasing customer retention.
With E-banking, BPCL Improves Customer Relations
A case study on CRM in AutomotiveCIO 100 Winner: Around 10,000 banking instruments to the tune of Rs 150 crore per day were handled at over 350 BPCL locations across the country. By automating the payment process through an e-payments strategy, they improved relations with consumers and banks.
Tata Motors Saves Big With Remote Training
A case study on CRM in AutomotiveCIO 100 Winner: Jagdish Belwal used existing bandwidth and multicasting technology to efficiently enable remote training to Tata Motors' dealerships across the country.
Max New Life Insurance Wins over Customers with CRM
A case study on CRM in InsuranceCIO 100 Winner: Here is an ingenious CIO who built a comprehensive system that gave the private insurer the ability to increase its profits.
ING Vysya Bank Uses BPR to Boost Customer Relationship
A case study on CRM in BFSICIO 100 Winner: C.V.G. Prasad launched the 'customer first' initiative that would use IT and BPR creatively towards the objective of making the bank 'easy to deal with' for customers.
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