CIOIN

Here are three tips from two LinkedIn experts to set you on the path to success in 2012.
Brand Yourself an Expert With “Answers”
One of the most valuable and underused features on LinkedIn is “Answers,” Howes says. This part of the site is a forum where users can propose questions, seek advice and ask for opinions. “So many users are asking questions about their most painful points in their career or businesses,” he says. “If you’re an expert in a topic, then you should be answering more questions in order to pick up more clients and grow your business,” he says.
Refresh Your Profile, Even if You’re Not Job Hunting
Just because you’re not currently looking for a job doesn’t mean your LinkedIn profile should lie dormant. Keeping your profile updated, Howes says, is essential for maintaining an accurate personal brand, as well as the potential for new business opportunities. “If someone wants to do business with you, they are most likely going to do some research about you on the Web,” Howes says. “It’s important you have everything up to date and portray your profile the way you want it to look. This means keeping it updated, adding new recommendations and advanced apps to enhance it.”
Make New Connections in 2012
The more quality people you are connected to, the more opportunities that could come your way. This year, focus on growing your network and connecting with new people, Howes says. “Businesses grow based on your relationships, so you want to keep expanding and growing connections in your immediate and expanded network,” he says.
But be careful when requesting new connections, though. Do your homework on who they are, their past positions and their interests; and find common ground.